Charlottesville, VA (November 9, 2026)—Rebel Records is pleased to present the new music video for “Do Unto Others,” the latest single from award-winning bluegrass group The Kody Norris Show. Featured on the band's current album, Spirit Of America, the video celebrates kindness and compassion, delivering a timely message ahead of World Kindness Day on November 13 and the Thanksgiving holiday.
As the final song to be highlighted from Spirit Of America, “Do Unto Others” holds special significance for The Kody Norris Show. The band intentionally chose it as the album's closing track, wanting its message of kindness and treating others with compassion to be the lasting impression listeners take away from the project.
“I’m excited to share the new music video for ‘Do Unto Others’ with the world,” shares Kody Norris. “The story it tells is so close to my heart, as it celebrates family, friends, and the people who stand by us when life gets tough. Like so many others, my family and I have experienced life’s ups and downs, and there have been times when we made it through because good people were willing to lend a helping hand. I’ve never forgotten that.”
Much like their IBMA Video of the Year-winning “The Auctioneer,” The Kody Norris Show once again turned to their hometown of Mountain City, Tennessee, and enlisted friends and family to bring “Do Unto Others” to life. The concept video features children who are family friends of Kody Norris and Mary Rachel Nalley-Norris, while the man portraying a departing serviceman is the band's own bus driver, Josh McGlothlin. The rustic cabin where the video was filmed also holds special meaning for Kody, having served as the backdrop for some of his earliest promotional photos. When he remembered the location and began asking around, as luck would have it, someone knew the Howard family, who graciously opened their property for filming.
The spirit of friendship extended to the musicians as well. When two guest musicians from the album were unavailable for filming, friends of the band stepped in. Asa Nelson, who grew up in Mountain City and is currently attending East Tennessee State University, joined on fiddle, while Holger Olesen, a longtime friend of the band, filled in on percussion. Their willingness to help was a fitting reflection of the song's message of kindness and community.
“What made it especially meaningful was seeing the message of the song play out in real life,” reflects Mary Rachel Nalley-Norris. “From the family who opened their property to us to everyone who shared their time and talents (and baby!) we experienced firsthand the very kindness the song is about. It was a wonderful reminder that sometimes the simplest gestures can make the biggest difference.”
The video makes its television premiere on American Country Network today, Monday, November 9, with scheduled airings at 12:00 p.m. and 5:18 p.m. ET, followed by additional broadcasts throughout the week. |
